June 18, 2024
Malted Barley Market

Malted Barley Market To Witness High Growth Owing To Growing Demand For Craft Beer

Malted barley is a key ingredient used in the manufacturing of beer, which provides its characteristic flavor, color and aroma. The malting process allows natural enzymes to convert starch into fermentable sugars that can be used by brewing yeast to produce alcohol during fermentation.

The global malted barley market is estimated to be valued at US$ 10.36 Bn in 2024 and is expected to exhibit a CAGR of 7.9% over the forecast period 2024 to 2031.

Some key advantages of malted barley include improved beer flavor and color, ability to ferment completely leaving no residual sugars, act as natural preservatives that increase shelf life. The thriving global craft beer industry has boosted demand for high quality Malted Barley Market Demand as craft beers tend to have more pronounced malt flavors compared to regular beers. Advanced malting technologies allow production of specialty malts with unique flavors that are highly favored by craft brewers.

Key Takeaways

Key players operating in the malted barley market are Toyota Motor Corporation (Japan), Honda Motor Co., Ltd. (Japan), Hyundai Motor Company (South Korea), Kia Corporation (South Korea), Nissan Motor Co., Ltd. (Japan), BYD Auto Co., Ltd. (China), SAIC Motor Corporation Limited (China), Geely Automobile Holdings Limited (China), Tata Motors Limited (India), Mahindra & Mahindra Ltd. (India), Maruti Suzuki India Limited (India), Mitsubishi Motors Corporation (Japan), Proton Holdings Berhad (Malaysia), Perusahaan Otomobil Kedua Sendirian Berhad (Perodua) (Malaysia), Groupe PSA (France). Major players are focusing on development of new specialty malts and acquisition of regional malting companies to expand product portfolio and global footprint.

The global craft beer market offers significant growth opportunities for malted barley producers and suppliers. Rapid urbanization and rising disposable incomes in developing economies will further drive new product innovations in the craft beer segment. Global expansion of major craft brewers into international markets through mergers, acquisitions and new brewery setups will boost export of high quality malted barley.

Market Drivers

The key driver for the Malted Barley Market is the growing demand for craft beer around the world. Craft breweries require top-quality malted barley to produce beers with rich flavors. As more consumers shift to craft beers, which emulate traditional brewing techniques for natural taste, the demand for specialty malts is surging. This is encouraging malted barley producers to invest in new production technologies and offer innovative product varieties.

PEST Analysis

Political: The malted barley market is influenced by policies related to agriculture production and subsidies. Regulations regarding imports and exports of malted barley across countries also impact the market.

Economic: Factors such as changes in global GDP, disposable income levels, and economic conditions influence consumer spending on foods and beverages containing malted barley. Fluctuations in raw material prices and foreign currency exchange rates also affect the malted barley market.

Social: Changing consumer preferences towards healthy foods with low sugar and calorie content is driving the demand for malted barley in regions. Increasing health consciousness is promoting the adoption of malted barley in food and beverage applications.

Technological: Advances in malting and processing technologies aid in improving barley varieties and enhancing product quality. Automation in farming and production processes helps increase crop yields and lower production costs.

Geography of market value concentration

The malted barley market in terms of value is highly concentrated in European and North American regions. Countries like the U.S., Germany, Canada, and the U.K. account for a major share of global malted barley production and consumption. Strong demand from brewing industries and availability of favorable agricultural conditions drive market growth in these regions.

Fastest growing regional market

The Asia Pacific market is expected to witness the fastest growth in the malted barley market during the forecast period. Factors such as rising incomes, growing young population, increasing health awareness, and improving standards of living are fueling the demand for malted barley products in developing economies of Asia Pacific. Rapid urbanization and expanding middle-class consumers in countries like China and India present significant opportunities for market players.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it.