by A content delivery network (CDN) helps improve the efficient delivery of video and web content across geographic locations. It minimizes latency and improves video streaming quality by caching and delivering content from edge servers located closer to users. The growing trend of online video streaming through over-the-top (OTT) platforms in India has boosted the adoption of CDNs, as they help enhance the overall user experience.
The global India Content Delivery Network Market is estimated to be valued at US$ 3829.99 Bn in 2023 and is expected to exhibit a CAGR of 7.3% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The increased adoption of OTT platforms in India has been a major driver of the CDN market over the past few years. Digital video consumption via OTT platforms such as Netflix, Amazon Prime Video, Disney+ Hotstar, and YouTube have witnessed a significant rise. According to data, Indians watched over 11 billion hours of content on OTT platforms in 2021, representing a 40% growth from 2020. With rising internet penetration and affordable data plans, digital video consumption through mobile devices has also increased manifold. This has made content delivery and ensuring seamless streaming experience crucial for OTT players. As a result, leading platforms are significantly investing in deploying CDN infrastructure to cache and deliver content closer to the edge, thereby enhancing the quality of experience for users.
SWOT Analysis
Strength: India has a large population with growing internet penetration which provides a huge customer base for CDN services. CDN solutions help deliver content faster and enhance user experience.
Weakness: Limited broadband and mobile internet infrastructure in rural areas poses connectivity challenges. Lack of local caching servers increases latency issues.
Opportunity: Growth of OTT platforms and video streaming will fuel demand for CDN networks. Emerging technologies like 5G and edge computing present new opportunities.
Threats: Technological changes may make existing CDN solutions obsolete quickly. Stiff competition from global players increases pricing pressure.
Key Takeaways
The Global India Content Delivery Network Market Size is expected to witness high growth. The global India Content Delivery Network Market is estimated to be valued at US$ 3829.99 Bn in 2023 and is expected to exhibit a CAGR of 7.3% over the forecast period 2023 to 2030.
The India CDN market is poised to grow at a fast pace owing to increasing smartphone and internet penetration. West and South India dominate current adoption due to higher disposable incomes and technology exposure. As infrastructure improves in East and North, usage will pick up in these regions over the coming years.
Key players operating in the India Content Delivery Network Market are Huhtamaki Oyj, Conitex Sonoco, Tubettificio Senese S.r.l. Key players are focusing on expanding their presence through partnerships and acquisitions to gain market share. Players are also investing in developing edge computing capabilities and integrating with 5G networks to future-proof their solutions. Customers are shown inclination towards integrated offerings from single vendors.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
