by Women’s health apps offer a variety of features to help women track their menstrual cycles, fertility signs, symptoms, moods or headaches. They also provide medical information and health tips. Some apps help calculate due dates, track ovulation and periods, log symptoms and monitor overall wellness.
The global women’s health app market is estimated to be valued at US$ 3.14 Bn in 2023 and is expected to exhibit a CAGR of 6.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
Increased awareness about health and wellness among women population is one of the major driver propelling the growth of the women’s health app market. Women are more conscious about their reproductive health, fitness, nutrition and other aspects of well-being. Several health apps provide personalized tracking, counselling and alerts to help women manage their overall health in an effective manner. Moreover, these apps also help in early detection of problems or disorders which is another factor boosting the adoption of women’s health apps. However, privacy and security concerns associated with personal health data restrict the market growth to some extent.
SWOT Analysis
Strength: The women health app market offers various benefits such as medical advisory, menstrual tracking, fertility predictions, and pregnancy monitoring. These apps help maintain women’s health and offer valuable insights. They are also accessible from any location and provide 24/7 support virtually.
Weakness: Due to lack of awareness, many women in developing regions do not utilize health apps. Data privacy and security are also major concerns for users. Technical glitches and inaccurate readings can undermine the reliability of some apps.
Opportunity: Rising health awareness and growing preference for telemedicine present significant opportunities. Expanding internet access in developing markets will help drive adoption. Developing AI-powered smart tracking and customized health programs can boost user engagement.
Threats: Competitive rivalry is intensifying as new entrants offer added features at lower costs. Stringent regulations pertaining to data privacy and approvals for new features can impede innovation. Technical disruptions or app malfunctions can damage brand reputation.
Key Takeaways
The Global Women Health App Market Size is expected to witness high growth over the forecast period supported by rising health awareness, emphasis on reproductive health, and growing smartphone penetration globally. Asia Pacific currently dominates led by China, India, and Japan. Rapid digitization, large population base, and rising per capita incomes in the region will fuel heavier adoption of women health apps.
Regional analysis: Asia Pacific accounts for around 40% market share currently led by markets like India and China. The region is witnessing accelerated economic development, rising health expenditure, and growing female literacy. Rapid adoption of smartphones and internet low-cost devices is boosting mobile health apps usage substantially in the region. Women’s focus on self-care and growing affinity for technology-driven healthcare solutions are presenting untapped opportunities.
Key players: Key players operating in the women health app market are Thermo Fisher Scientific Inc., Merck KGaA, Novozymes A/S, QIAGEN N.V., Promega Corporation, Agilent Technologies, Inc., New England Biolabs, Inc., Takara Bio Inc., Bio-Rad Laboratories, Inc., GenScript Biotech Corporation. These players are focusing on advancing app features and building strategic collaborations to expand their footprint.
Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
