by Market Overview:
Acai berries are small purple fruits that grow on acai palm trees mainly found in Central and South America. They are a rich source of antioxidants, fiber, amino acids and fatty acids. Due to their nutritional profile, acai berries are used in various food products, dietary supplements and cosmetic products.
Market key trends:
One of the major trends in the acai berry market is its increasing usage in dietary supplements. The nutritional composition of acai berries makes them suitable for inclusion in various supplements for boosting energy, weight management and heart health. Rising health consciousness among consumers is driving the demand for acai berry supplements. Furthermore, increasing awareness about the antioxidant properties of acai berries is also fueling their adoption in cosmetic industry for formulating anti-aging creams and serums. Growing demand from the cosmetic sector is expected to open new opportunities for acai berry market over the forecast period.
The global Acai Berry Market Size is estimated to be valued at US$ 1,656.7 Mn in 2023 and is expected to exhibit a CAGR of 4.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
The growing consumer awareness regarding the health benefits of acai berries is a major factor driving the growth of the acai berry market. Some of the key health benefits of acai berries include high antioxidant content, rich in fiber, vitamins and minerals which help in weight management and reducing inflammation. Additionally, increasing product innovation by market players such as acai berry infused fruit juices, yogurts, dietary supplements are further propelling the demand for acai berries.
SWOT Analysis
Strengths:
– High nutritional value with presence of antioxidants, fibre and plant compounds.
– Growing popularity and high demand due to health-promoting attributes.
Weaknesses:
– Limited global production and supply risk due to dependence on few countries.
– Vulnerable to climate change impacts and diseases.
Opportunities:
– Potential for new product development in segments like personal care and cosmetics.
– Rising exports from Latin American countries to cater growing global demand.
Threats:
– Threat from substitutes like blueberries and acerola cherries known for antioxidant properties.
– Complex supply chain and logistics for transports of berries.
Key Takeaways
The global acai berry market is expected to witness high growth, exhibiting CAGR of 4.2% over the forecast period, due to increasing health consciousness among consumers. The market size for acai berry is estimated at US$ 1,656.7 Mn in 2023.
Regional analysis:
Latin America currently dominates the global acai berry market share mainly contributed by Brazil which produces over 90% of the global supply. However, countries in North America and Europe are expected to be the fastest growing regional markets.
Key players:
Key players operating in the acai berry market are Sambazon, Inc,Acai Roots, inc.,Acai Frooty,Nativo Acai,Acai Exotic LLC,Jamba Juice Inc,Sunfood,Phyto Nutraceutical,Naked Juice Company,The Coca-Cola Company. Sambazon dominated the market with largest market share in 2020 owing to wide distribution network globally.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
