by The global Tissue Paper Market is estimated to be valued at US$ 79.0 Bn or Mn in 2022 and is expected to exhibit a CAGR of 6.80% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Tissue paper is a lightweight paper or… (tissue products represent a necessary commodity especially in developing nations. Key advantages of tissue paper includes portability, affordability, ease of disposal, and hygienic benefits. The growing awareness about health and hygiene along with rising disposable incomes is driving the need for tissue paper products in daily life.)
Market Key Trends:
One of the key trends witnessed in the global tissue paper market is the rising demand for sustainable and eco-friendly products. Many tissue paper manufacturers have started introducing novel varieties incorporated with recycled fibers…(coupled with initiatives to reduce plastic packaging and adopt recyclable materials. Moreover, the growing preference towards premium and high-quality tissue papers from consumers have encouraged companies to offer value-added products with natural extracts, lotions and fragrances.).
Porter’s Analysis
Threat of new entrants: Low-level threat as it requires high capital to set up manufacturing plants and R&D to create brand visibility.
Bargaining power of buyers: Moderate as buyers have bargaining power due to availability of tissue paper products from different brands.
Bargaining power of suppliers: Moderate as suppliers have bargaining power due to limited availability of raw materials like wood pulp and recycled paper.
Threat of new substitutes: Low threat as tissue paper has no close substitute and mainly competes with other disposable hygiene products.
Competitive rivalry: High as the tissue paper market has many domestic and international brands competing on basis of product quality, features, marketing and pricing.
Key Takeaways
The global Tissue Paper Market is expected to witness high growth, exhibiting CAGR of 6.80% over the forecast period, due to increasing demand for hygienic paper products from residential and commercial sectors. Tissue paper finds wide usage in toilet paper, kitchen paper, facial tissues, and napkins.
Regional analysis indicates that Asia Pacific dominated the global tissue paper market in 2022 with a share of around 35%, owing to rapidly growing population and economic development leading to higher disposable incomes in countries like China and India. North America and Europe are other major tissue paper markets due to substantial tissue paper consumption in developed countries.
Key players operating in the tissue paper market are Kimberly-Clark Corporation, Essity AB, Georgia-Pacific LLC, Asia Pulp and Paper Group, Procter & Gamble Co., Sofidel Group, CMPC Tissue S.A., WEPA Hygieneprodukte GmbH, Metsä Group, Cascades Inc. The tissue paper market is moderately fragmented with top players accounting for around 40-45% share. Companies compete on factors like brand, quality, sustainability, and pricing.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
