by Dietary supplements come in the form of pills, capsules, tablets, or liquid that contains vitamins, minerals, fat, carbohydrates, proteins and other nutrients. They complement the normal diet and help boost overall health and wellness. The consumption of dietary supplements is gaining popularity in Indonesia due to rising awareness about the importance of preventive healthcare and maintenance of nutritional balance.
The global Indonesia Dietary Supplements Market is estimated to be valued at US$ 3.2 billion in 2023 and is expected to exhibit a CAGR of 7.5% over the forecast period 2023-2027, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the major trends propelling the growth of the Indonesia dietary supplements market is the increasing focus of consumers on preventive healthcare and customized nutrition. There is a rising understanding among Indonesians that maintaining good health and preventing diseases requires adequate daily intake of nutrients along with a balanced diet. This has boosted the demand for dietary supplements that provide concentrated doses of specific vitamins, minerals, herbs and other ingredients. The market players are launching customized products targeted at different consumer segments like kids, women, elderly based on their distinct nutritional requirements. They are also emphasizing on the fact that dietary supplements help fill any gaps in daily nutrient intake and promote an active lifestyle. This growing customer education on benefits is driving significant market growth.
SWOT Analysis
Strength: Indonesia has a large and growing population with rising health concerns about lifestyle diseases. This creates demand for dietary supplements.
Weakness: Regulation and standards for dietary supplements are still evolving which leaves room for inconsistent product quality.
Opportunity: Growing health awareness is pushing people to adopt preventive healthcare through dietary supplements for immunity, bones, joints etc. This market is still untapped.
Threats: Increasing preference for traditional herbs and medicines can decrease demand for commercial dietary supplements. Strict advertising policies may also limit growth opportunities.
Key Takeaways
The Global Indonesia Dietary Supplements Market Size is expected to witness high growth. The global Indonesia Dietary Supplements Market is estimated to be valued at US$ 3.2 billion in 2023 and is expected to exhibit a CAGR of 7.5% over the forecast period 2023-2027.
The Indonesia dietary supplements market is dominated by Java region which accounts for more than 50% market share due to the high population density. Sumatra region follows closely due to rising lifestyle diseases. Other provinces like Bali and Sulawesi are also exhibiting faster growth rates as health consciousness spreads in tier 2 and 3 cities.
Key players
Key players operating in the Indonesia dietary supplements market are PT. Indo Farma Tbk., PT. Bayer Consumer Care Indonesia, PT. UCB, PT. Soho Industri Pharmasi, PT. Danone Nutricia Indonesia. The market is highly competitive and players are focusing on product differentiation through quality and variety to capture market share.
Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
