May 16, 2024
Print Label Market

Print Label Market Demand for Brand Protection and Labeling Drives the Market

The global Print Label Market is estimated to be valued at US$ 45.1 Bn in 2022 and is expected to exhibit a CAGR of 4.26% over the forecast period 2022 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

The print label market consists of various products labels used for product identification and branding. These labels provide critical product information to customers and help brands protect their products from counterfeiting. Print labels can be made from various materials like paper, plastic and foil and incorporate security features such as holograms, invisible ink etc. They serve critical functions for industries like food & beverage, consumer goods, pharmaceuticals among others. The rising demand for authentic and correctly labeled products has driven significant growth of the print label market over the past few years.

Market Key Trends:

One of the key trends in the print label market is the rising demand for customized and aesthetic labels. Brands are focusing on creating memorable product experiences for customers through innovative labeling and packaging designs. Technologies like digital printing enable manufacturers to produce small batch label runs with variable data printing capabilities. This has boosted demand for customized and versioned labels. Another major trend is the incorporation of advanced security and authentication features in print labels. Technologies like invisible ink, holograms, embedded images etc. allow brands to effectively combat the growing threat of counterfeiting.

Porter’s Analysis

Threat of new entrants: The print label market has moderate barriers for new entrants due to high costs associated with machinery, production and distribution infrastructure development.
Bargaining power of buyers: Large retailers and buyers have high bargaining power in the market due to the number of established print label manufacturers and suppliers.
Bargaining power of suppliers: Label raw material suppliers have moderate bargaining power due to availability of substitutes and less differentiation in products.
Threat of new substitutes: Threat from digital printing technology is increasing, however print labels still dominate certain product categories like food and beverages.
Competitive rivalry: The global Print Label Market is highly fragmented with the presence of multiple local and international players.

Key Takeaways

The global print label market size is expected to witness high growth, exhibiting CAGR of 4.26% over the forecast period of 2022 to 2030, due to increasing demand from FMCG, pharmaceutical, retail and other industrial end-use sectors. The market was valued at US$ 45.1 Bn in 2021.
Regional analysis: The Asia Pacific region dominated the global print labels market with around 35% share in 2021 owing to strong manufacturing activities in industries like food & beverages, pharmaceuticals and personal care in countries like China, Japan and India. North America is another major market for print labels and is expected to grow at a CAGR of 3.7% during the forecast period due to high demand from retail and packaged food sectors in the US.

Key players: Key players operating in the print label market are Fort Dearborn, Multi Color Corporation, Mondi Group, Ahlstrom-munksjö Oyj, Autajon Group, Avery Dennison Corporation, CCL Industries Inc., Multi Packaging Solutions (Westrock Company), Clondalkin Group Holdings BV, Cenveo Corporation, Brady Corporation, Fuji Seal International Inc., Constantia Flexibles Group GmbH, R.R. Donnelley & Sons Company, 3M Company, Taylor Corporation, Huhtamaki OYJ, Taghleef Industries Inc., Ravenwood Packaging, Sato America, Coveris, Fedrigoni Self-Adhesives (Fedrigoni Group), Epac Holdings LLC, and Neenah Inc.