by Organic baby food products are made of organic ingredients that are grown without the use of harmful pesticides or synthetic fertilizers. They include infant formula, dried baby food, prepared baby food and other healthy snacks suitable for babies. Organic baby foods help support a baby’s overall growth, development and immunity. With the increasing health awareness among parents regarding the impact of artificial ingredients, preservatives and chemicals on baby health, the demand for organic options is rising.
The global organic baby food market is estimated to be valued at US$ 7219.73 Mn in 2023 and is expected to exhibit a CAGR of 4.4% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
Rising health consciousness among parents is a key driver fueling the growth of the organic baby food market. Parents have become more cautious regarding the ingredients used in baby food products and their potential health impacts. This growing awareness has boosted the demand for organic options which are free from pesticides, synthetic fertilizers and other chemicals. Additionally, the rising female workforce has also increased the demand for easy to use, ready-to-eat organic baby foods. With the hectic schedules, working mothers prefer convenient packaging which save time and effort in preparing homemade baby food every day. The availability of these products in supermarkets, hypermarkets, e-commerce platforms and baby product stores have further augmented their adoption rate.
SWOT Analysis
Strength: Organic baby food offers health benefits for babies as it is made without the use of any chemicals, antibiotics or artificial flavors. The growing awareness about the importance of chemical-free, organic and natural products is driving more parents towards organic baby food. Organic baby foods allow easy digestion in babies and reduces the risk of allergies.
Weakness: The production cost of organic baby food is higher compared to conventional baby food due to stringent certification procedures and regulations. High prices of organic baby food limit its adoption in low and middle-income economies.
Opportunity: Rising disposable income and growing health awareness among millennial parents regarding the health impact of food ingredients represents an opportunity for organic baby food companies. With more people switching to an organic lifestyle, the demand for organic baby food is expected to rise significantly.
Threats: Presence of local and private label brands offering cheaper alternatives poses competition to established brands. Stringent norms and regulations associated with the production and distribution of organic food also adds to compliance challenges for companies.
Key Takeaways
The Global Organic Baby Food Market Size is expected to witness high growth driven by rising awareness among parents about the importance of chemical-free and natural food for babies. Rapid urbanization, increasing working women population and changing consumer preferences have positively impacted the market demand.
Regional analysis: North America dominates the global organic baby food market currently due to high health awareness and rising preference for natural products. Growing millennial population with greater purchasing power in the US and Canada support market growth. Europe follows next on account of stringent standards regarding organic certification and testing. Asia Pacific is expected to emerge as the fastest growing regional market in the forecast period supported by rapidly rising birth rates, expanding middle-class and changing lifestyles in countries like India and China.
Key players operating in the Organic Baby Food market are Bio-Rad Laboratories, Inc, Thermo Fisher Scientific Inc., BTX ( a division of Harvard Bioscience), Celetrix, LLC., Gamma Biosciences, Merck KgaA, Eppendorf SE, MaxCyte, Inc. BEX CO.,LTD., Lonza, Altogen Biosystems, Ala Scientific Instruments, Inc., BioEra Life Sciences Pvt. Ltd., and Ichor Medical Systems. These players are focusing on new product launches, strategic collaborations and partnerships to expand their market
Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
