by The global Japan E-commerce Fashion Market is estimated to be valued at US$ 56.03 Bn in 2023 and is expected to exhibit a CAGR of 12.5% over the forecast period 2023 – 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
The Japan e-commerce fashion market deals with online shopping of various fashion products such as apparel, footwear, beauty and personal care, accessories and others. Online shopping portals provide easy availability of large collection of domestic and international brands with attractive offers and discounts which is driving their adoption among Japanese customers.
Market key trends:
One of the key trends witnessed in the Japan e-commerce fashion market is the rising dominance of vertical fashion portals or fashion-specific e-commerce companies. These websites offering exclusive fashion collections online have gained strong traction among local fashion conscious consumers as they find comprehensive collection of latest trends under one platform. They also offer timely delivery and easy return options driving their popularity over regular e-commerce platforms.
Segment Analysis
The Japan Fashion Ecommerce Market Size is segmented into apparel and footwear, cosmetics and personal care, and accessories and jewelry. Apparel and footwear dominates the segment, accounting for over 60% share of the market in 2023. This is mainly due to the large demand for apparel and footwear products online in Japan. The apparel and footwear segment is further segmented into men’s fashion, women’s fashion, and kids fashion. Women’s fashion dominates the sub-segment owing to the increasing customer base of working women who buy fashion apparel and footwear online.
Key Takeaways
The Japan fashion ecommerce market is expected to witness high growth, exhibiting CAGR of 12.5% over the forecast period 2023 – 2030, due to increasing internet and smartphone penetration in the country.
Regional analysis
Japan dominates the regional market and is expected to continue its dominance over the forecast period. This is attributed to the large customer base and growing adoption of online shopping in the region. Southern and Western regions of Japan are the fastest growing regional markets due to rising disposable incomes and high adoption rates of digital platforms in these regions.
Key players
Key players operating in the Japan fashion ecommerce market are JAPANNET Shopping, Happy Mail, LOHACO, SHOPLIST, iStyle by Cosme.net, DMM.com, WEGO, Felissimo, Rakuten, Amazon Japan, Zozotown, Yahoo! Shopping, @cosme, Winc, TRADEMARK JAPAN, CaSa, SHOP JAPAN, Felisiya, dot-st, LOFT. Rakuten and Amazon Japan captured the majority of the market share in 2023 owing to their wide product portfolio and strategic acquisitions.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
