May 27, 2024
Hard Seltzer Market

The Global Hard Seltzer Market Is Estimated To Propelled By The Rising Awareness For Low-Calorie Drinks

The global Hard Seltzer Market has witnessed significant growth in recent years, owing to the increasing popularity of low-calorie and low-alcohol drinks among health-conscious consumers. Hard seltzer is a type of flavored, sparkling water mixed with alcohol that has low sugar and calories. It comes in various fruit flavors and tastes more like soda water than beer. Hard seltzer consumption is growing rapidly due to its appealing attributes like refreshing taste, moderate alcohol content and fewer calories compared to beer and mixed cocktails.

The global Hard Seltzer Market is estimated to be valued at US$ 7.65 Bn in 2024 and is expected to exhibit a CAGR of 14.9%over the forecast period 2024-2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

The rising awareness about the health effects of excessive alcohol intake has compelled people to opt for low-calorie alcoholic drinks. Hard seltzer contains around 100 calories per serving as against 150 calories for a light beer and well over 200-300 calories for a cocktail or wine. The low-alcohol and low-sugar content of hard seltzer is appealing to health-conscious millennials and younger consumers who want to enjoy social drinking without feeling guilty. Hard seltzer has become the fastest growing alcohol category in the U.S. due to its marketing as a low-calorie drinking option. Major hard seltzer brands have capitalized on this trend by promoting their products as a healthier alternative to beer and sugary alcoholic drinks.

SWOT Analysis

Strength: Hard seltzers have low calories and alcohol content which appeals to health-conscious consumers. They provide an alternative to beer for those watching their weight.
Weakness: The market is highly competitive with many new entrants. Brand recognition and customer loyalty are still developing.
Opportunity: The market is still in growth phase and expanding into new regions worldwide. Many consumers are showing interest in exploring new beverage categories.
Threats: Stricter regulations on marketing of alcoholic beverages may affect growth potential. Rising input costs can squeeze profit margins.

Key Takeaways

The Global Hard Seltzer Market Size is expected to witness high growth over the forecast period. The global Hard Seltzer Market is estimated to be valued at US$ 7.65 Bn in 2024 and is expected to exhibit a CAGR of 14.9%over the forecast period 2024-2031.

North America currently dominates the market due to rising popularity among millennial drinkers. The category is gaining momentum in Europe and Asia Pacific as well with new product launches tailored to local tastes.

Key players operating in the hard seltzer market are focusing on innovations to diversify their product portfolio. Various flavors, additional ingredients, and different packaging formats are being explored to appeal to a wider audience. Companies are investing aggressively in marketing campaigns to spread brand awareness. Partnerships with restaurants and music festivals help increase visibility.

Regulations play a crucial role in determining market opportunities across regions. While certain markets offer potential, others may see stagnant demand based on evolving rules around alcohol advertising and distribution licenses. Overall industry earnings are dependent on sustained interest from new consumer cohorts globally

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it