by The Color Cosmetics industry has seen tremendous growth in the past few decades driven by evolving beauty trends and rising disposable incomes worldwide. Consumers today are more aware of latest looks and products and investing in quality makeup to enhance their appearance. Let’s dive deeper into the vibrant industry of color cosmetics.
Growing Demand in Makeup Categories
Within Color Cosmetics, the demand for specific makeup categories have also evolved over time. Face makeup which includes foundations, concealers, powders etc makes up over 30% of the market currently. Lip makeup has emerged as the fastest growing segment driven by trendy lipstick shades and lip gloss launches. Nail colors segment is witnessing a resurgence led by nail art trends on social media. Eye makeup remains one of the most used types for both regular and special occasion makeup looks.
Rising Influence of Digital Media
Social media platforms like Instagram, YouTube and TikTok have become highly influential in shaping beauty preferences of consumers today. Popular beauty bloggers and vloggers promoting new techniques and products garner millions of followers. Their makeup tutorials and reviews inspire makeup junkies worldwide. Live videos on recent makeup collections breaking sales records within hours of launch exemplify their power. Brands also rely heavily on influencer marketing to promote their products on digital landscape.
Targeting Younger Demographics
Observing heightened engagement of Gen Z and millennials on digital platforms, cosmetics brands are launching trendier and inclusive ranges catering to these demographics. Highly pigmented eyeshadow palettes, diverse shade ranges of foundations and lipsticks are some of the offerings gaining traction. sustainability conscious products packaged with minimal waste also find favor. Affordability too plays a role – drugstore brands offering premium makeup at lower price points are winning over new, younger users.
Growing Inclusivity and Customization
The rising call for diversity and inclusion have pushed cosmetic brands to offer wider skin tone ranges for traditional makeup types as well as customization services. Options for customized eyeshadow palettes, blending of foundations and concealers as per skin depth are addressing needs of different complexions. Specialized corrective products for ruddiness, dark circles have also surfaced. Further, cosmetics meant for skin conditions like acne, hyperpigmentation aid customers struggling with specific concerns.
Wellness Inspired Beauty Trends
The wellness movement influencing other CPG industries is finding ground even in cosmetics space. Products infused with natural antioxidants, vitamins and nutrients are touted as multi-beneficial. Formulations with minimal chemicals, paraben-free or botanical extracts find more takers. Even makeup types are being reformulated – compact powders, lip and cheek tints offering comparable coverage but with skincare perks. Also, foundations and primers designed especially for skin concerns like dryness, redness continue to strengthen.
Sustainable and Vegan Ranges
Consumers today actively look for eco-friendly and animal-friendly options. Hence brands introducing recyclable packaging, refill options, sustainable or vegan makeup ranges are catering to rising eco-conscious segment. Cruelty-free labels and statements by formulas being not tested on animals allure. Also, innovative packaging made from plant-based materials, parts replaceable or reusable appeal the sustainability oriented buyers in color cosmetics space.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
