by The global Cat Litter Market is estimated to be valued at US$ 6.82 Bnin 2023 and is expected to exhibit a CAGR of 4.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Cat litter is used to absorb cat urine and feces in cat litter boxes. It absorbs odors and moisture well. Cat litters are made from clay, silica gel or plant-based materials and help keep cats’ toileting areas clean and hygienic.
Market key trends:
One of the key trends in the cat litter market is increasing adoption of eco-friendly and natural litters. Consumers are becoming more aware about the chemicals used in conventional clay and silica gel litter and are looking for more natural alternatives. This has propelled the demand for plant-based litters made from wheat, wood, paper and other plant materials. These litters are biodegradable, dust-free and do not release harmful substances into the environment. They closely mimic natural soil without the mess. Furthermore, cats have also shown preference for these litters.
SWOT Analysis
Strength: Cat litter Market has high demand due to rising pet ownership. It comes with absorbent and clumping properties to effectively absorb urine and odour.
Weakness: Frequent replacement of cat litter leads to high recurring cost. Also, loose litter tracking concerns some cat owners.
Opportunity: Growing awareness about organic litter made from natural ingredients provides new opportunities. Increasing e-commerce penetration aids market reach.
Threats: Some cats occasionally refuse to use the litter box when stressed creating resistance. Alternative choices like natural grass also pose threat.
Key Takeaways
The Global Cat Litter Market Growth is expected to witness high, exhibiting CAGR of 4.2% over the forecast period, due to increasing pet ownership and humanization of pets. Easy accessibility and usability of cat litter facilitates the market growth.
Regional analysis: North America dominates the cat litter market owing to high cat adoption particularly in US and Canada. The US accounts for over 40% value share of the global market due to growing trends of nuclear families and dual income households keeping cats as pets. Asia Pacific is expected to be the fastest growing region on account rapid urbanization, rising income and expanding pet care industry in China and India.
Key players operating in the cat litter market are Mars Inc., Nestle SA (Purina), Church & Dwight Co Inc., The Clorox Company, Oil-Dri Corporation of America, Pestell Pet Products, Zolux Sas, Cat Litter Company, and Healthy Pet. Mars Inc. offers various cat litter products under the brands Whiskas and Kal Kan. Nestle SA provides litter products under Purina and Fancy Feast brands. The Clorox Company markets Fresh Step cat litter.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
