Cat litter is used to absorb waste from cats and reduce odors inside homes. Cat litter comes in clay, silica gel and crystal varieties and helps keep litter boxes clean and sanitary. With rising pet adoption during the pandemic, demand for cat litter has increased substantially.
The global Cat Litter Market is estimated to be valued at US$7.2 billion in 2023 and is expected to exhibit a CAGR of 6.8% over the forecast period 2024-2031, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
This growing number of pet cats has directly contributed to the expansion of the cat litter market size. According to the American Pet Products Association, 47% of households in the US owned a cat in 2021, compared to 42% in 2019. As cat ownership rises, so does the need for litter to maintain hygiene, driving significant growth opportunities for cat litter producers through 2031.
SWOT Analysis
Strength: Cat litter is an essential product for cat owners. The growing pet ownership creates continuous demand for cat litter.
Weakness: Prices of cat litter products are vulnerable to changes in raw material prices such as clay. Strong competition from local brands providing substitutes also impacts market share.
Opportunity: Innovation in cat litter formulas including textures, scents and clumping speeds will attract new customers. Developing countries with rising pet ownership offers new markets.
Threats: Economic uncertainties and fluctuations in consumer spending impact overall sales. Strict environmental laws for disposal of used cat litter increase production costs.
Key Takeaways
The Global Cat Litter Market Size is expected to witness high growth.
North America is currently dominating the cat litter market owing to high pet adoption rates. The number of pet cats and increasing pet humanization is driving the growth of cat litter products in the region.
Key players operating in the cat litter market are Nestle, Mars, Inc., Durvet, Oil-Dri, Drelseys, Blue Buffalo, Pettex and Church & Dwight Co. These companies hold a significant share of the global cat litter market. They are investing in product innovations and adopting sustainable manufacturing practices to strengthen their market position.
Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemicals and materials, defense and aerospace, consumer goods, etc.