May 27, 2024
Asia and Oceana Creator Economy Market

Influencer Marketing Is Fastest Growing Segment Fueling The Growth Of Asia And Oceana Creator Economy Market

The global Asia and Oceana Creator Economy Market is estimated to be valued at US$ 135.20 Bn in 2023 and is expected to exhibit a CAGR of 30% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
The Asia and Oceana creator economy market comprises influencers, content creators, streamers, and other entities that generate and monetize digital content. This content ranges from blogs, videos, photography, podcasts, music, and more. Monetization occurs through various means such as sponsorships, memberships, tips and donations, affiliate marketing, physical product sales, and more.

Market key trends:
One of the key trends in the Asia and Oceana creator economy market is the rise of live streaming and interactive content. Creators are increasingly using platforms that enable real-time engagement with audiences through live video, chat, and other interactive features. This allows creators to build stronger connections with their followers and monetize through methods like tips, subscriptions, and product/service recommendations. The social and engaging nature of live content has made it one of the fastest growing content formats.
Segment Analysis
The Asia and Oceania creator economy market is dominated by social media platforms which accounts for over 60% share. Major social media platforms like TikTok, YouTube and Instagram have seen tremendous growth in the number of creators over the past few years. TikTok in particular has emerged as the preferred platform for creators across categories like dance, comedy and lifestyle content. The ease of creating and sharing short format videos on TikTok has helped it attract millions of creators from the region.

Key Takeaways
The Asia And Oceana Creator Economy Market Demand is expected to witness high growth, exhibiting a CAGR of 30% over the forecast period, due to increasing digitization and proliferation of smart devices in the region.

Regional analysis
China accounts for the largest share of over 35% in the Asia and Oceania creator economy market. Presence of leading platforms like TikTok, Kuaishou, ByteDance and robust growth of short video and live streaming content in China has propelled the country to become the fastest growing market. India stands second with a share of over 15% backed by rising popularity of YouTube and increasing local language content creation.

Key players
Key players operating in the Asia and Oceania creator economy market are ByteDance (TikTok, Douyin), Kuaishou, Bilibili, Tencent (WeChat, Tencent Video), Alibaba (Taobao, Weibo), Meta (Facebook,Instagram), YouTube, Twitch, OnlyFans, Patreon, Substack, Kickstarter, Indiegogo, Disco, Cameo. Chinese firms ByteDance and Kuaishou dominate the short video format while YouTube and Meta lead in other categories like video, photo and music content creation.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it