by Market Overview:
The Anime market comprises of hand-drawn and computer animation movies and TV shows originating from Japan. Anime stories typically feature colorful graphics, vibrant characters, and appealing plots that attract viewers globally.
Market key trends:
One of the key trends driving the growth of the Anime market is the rising popularity of streaming services globally. Various streaming platforms such as Netflix, Amazon Prime Video, Crunchyroll etc. have launched dedicated anime sections offering a wide variety of classic and new anime movies and shows. This has significantly increased the accessibility of anime content internationally, introducing the genre to a much wider audience base and contributing to the market growth.
The anime market has been witnessing high growth due to the rising popularity of anime genres like shonen, isekai and slice of life among global audiences. Factors like subtitling and dubbing anime content in different languages, availability of popular anime titles on streaming platforms and growing fandom of manga and anime characters on social media have boosted the popularity of anime globally.
The global Anime Market Size is estimated to be valued at US$ 32.38 Bn in 2023 and is expected to exhibit a CAGR of 17% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
SWOT Analysis
Strengths: Large global audience base and rising popularity of anime genres among young audiences. Growing fandom of anime characters.
Weaknesses: Heavy reliance on Japanese source material. Language and cultural barriers limit audience outside Asia.
Opportunities: Scope for co-productions and localized content. Growing Asian markets like India and Southeast Asia offer high growth potential.
Threats: Piracy poses a major threat. Tight competition from other entertainment formats like web series and online games.
Key Takeaways
The global anime market is expected to witness high growth, exhibiting CAGR of 17% over the forecast period, due to increasing availability of anime content across streaming platforms and growing fandom of anime characters. The market size is estimated to reach US$ 72.79 Bn by 2030 from US$ 32.38 Bn in 2023.
Regional analysis: The Asia Pacific region currently dominates the anime market with large audiences in Japan and emerging fans in other APAC countries. China is anticipated to grow at an impressive pace during the forecast period due to rising interest of young audiences in manga and anime.
Key players: Key players operating in the anime market are Production I.G, Inc., Studio Ghibli, Inc., Pierrot Co., Ltd., Sunrise Inc., Toei Animation Co., Ltd., BONES INC, Kyoto Animation Co.,Ltd., MADHOUSE Inc., Manglobe Inc., and PAWORKS Co., Ltd.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
