February 19, 2025

Virtual Reality in Gaming is Estimated to Witness High Growth Owing to Gamification Opportunity

Virtual reality gaming utilizes virtual reality headsets to immerse users in virtual environments and stimulate a sensory experience indistinguishable from reality. Users can interact with games and play with other players through virtual avatars in virtual game worlds. Some advantages of VR gaming include creating a truly immersive experience by combining visual, audio, and experiential feedback. With the ability to track body motion, players can become embodied in the virtual environment and physically interact with virtual objects and other players.

The global Virtual Reality in Gaming Market is estimated to be valued at US$ 15895.59 Mn in 2023 and is expected to exhibit a CAGR of 8.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Opportunity:

The integration of gamification into virtual reality games presents a major opportunity for market growth over the forecast period. Gamification utilizes game elements and mechanics within non-game contexts to engage and motivate users. By adding badges, leaderboards, challenges, levels, rewards, and other motivational systems to VR games, player engagement and retention can be improved substantially. Gamification applies psychological principles of motivation and engagement to keep players immersed for longer periods. with the objective of maximizing playtime and revenue generation for gaming companies. As VR headsets become more mainstream, developers focusing on gamifying VR experiences can capture a large audience driving unprecedented player engagement and time spent in virtual worlds which presents a lucrative opportunity.

Porter’s Analysis

Threat of new entrants: The Virtual Reality in Gaming Market has high barrier for new entrants due to high capital requirement, developed vendor ecosystem, and customer loyalty towards existing brands.

Bargaining power of buyers: Buyers have moderate bargaining power due to availability of substitute products but differentiated product offerings and brand loyalty restricts their power.

Bargaining power of suppliers: Suppliers have moderate bargaining power due to availability of substitute components but investments in technologies and R&D activities limits their influence.

Threat of new substitutes: Threat of substitution is low as VR gaming provides unique interactive experiences that cannot be replicated easily.

Competitive rivalry: The market experiences high competitive rivalry due to presence of numerous global and local players offering differentiated products.

SWOT Analysis

Strength: VR gaming offers highly immersive experiences that enhance customer engagement. Established vendor ecosystem supporting the market growth.

Weakness: High costs of VR equipment limits wider adoption. Limited content and game availability.

Opportunity: untapped growth potential in developing regions. Integration of advanced technologies like AR, 5G, and IoT to enhance experiences.

Threats: Product quality issues and safety concerns. Rising data privacy and security threats.

Key Takeaways

The Global Virtual Reality In Gaming Market Size is expected to witness high growth during the forecast period. The global Virtual Reality in Gaming Market is estimated to be valued at US$ 15895.59 Mn in 2023 and is expected to exhibit a CAGR of 8.9% over the forecast period 2023 to 2030.

The market in North America holds the largest share currently due to strong technical adoption and presence of major players in the region. Growing interest of game developers in VR technology and increasing investments by companies will boost regional growth. Asia Pacific comprising fast adoption of VR headsets in China, Japan and India will drive the regional market. South Korea is also emerging as a major hub for VR innovation.

Key players operating in the Virtual Reality in Gaming Market are August Stork, Candy Me, CartoonCandy, Cloetta Ab, DeMet, Ferrero Group, Ferrara Candy Company, Grupo Arcor, Haribo GmbH & Co. KG, Mars Incorporated, Mondelez International, Inc., Naeemfoods, Perfetti Van Melle, Purebred Confectionery, Rock Candy, and The Hershey Company. Major players are focusing on developing advanced VR solutions through collaborations and investments in R&D.

Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it

Money Singh
+ posts

Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemicals and materials, defense and aerospace, consumer goods, etc. 

Money Singh

Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemicals and materials, defense and aerospace, consumer goods, etc. 

View all posts by Money Singh →