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Video baby monitors allow parents to view and hear their baby remotely using a video monitor device and a camera placed in the baby’s room. The camera is usually wireless andbattery-operated to allow flexible positioning. Traditional audio baby monitors only had sound transmission but video monitors add the visual aspect through a digital video camera and display screen. They provide peace of mind for parents to keep an eye on infants both day and night while keeping them safely out of the crib.
The Video Baby Monitors Market is estimated to be valued at US$ 1.47 Bn in 2023 and is expected to exhibit a CAGR of 12% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
The growth of nuclear families with working parents and increased awareness about infants health and safety are major drivers for the video baby monitors market. Nuclear families often require both parents to work resulting in longer periods where babies are left alone in the crib. Video baby monitors provide reliable monitoringwithout physically disturbing the baby when they cry or stir in their sleep. A key concern for parents are risks like SIDS (Sudden Infant Death Syndrome) which spur demand for video monitoring devices. Technological advances enabling crystal clear images, long battery lives and connectivity options like smartphone apps are further fueling adoption of digital video baby monitors. Declining prices of video monitoringdevices is also expanding their reach beyond high-income households.
Segment Analysis
The global video baby monitors market is dominated by audio and video segment. The audio and video segment accounts for over 70% of the total market share as parents prefer monitors that offers both audio as well as video functionality to continuously monitor their babies. The audio-only segment is the second largest segment owing to its affordability. However, its market share is declining with growing popularity of audio and video monitors.
PEST Analysis
- Political: Favorable regulatory environment for baby care devices and safety standards compliance requirements will positively impact market growth.
- Economic: Rising disposable incomes and growing dual income households are increasing the demand for advanced baby care gadgets.
- Social: Higher awareness among parents about baby’s safety and development is a key factor promoting video baby monitors adoption.
- Technological: Integration of advanced features including connectivity, app-based access and analytics in monitors is expanding their applications.
Key Takeaways
The global video baby monitors market size was valued at US$ 1.47 Bn in 2023 and is expected to reach over US$ 3 Bn by 2030, expanding at a CAGR of 12%. Increasing working women population globally is a major driver.North America dominated the market with over 35% share in 2023 led by the US due to high awareness and penetration of technologically advanced baby care products. The Asia Pacific region is projected to be the fastest growing market during the forecast period led by China, India and other developing countries due to booming middle class population.
Key players operating in the video baby monitors market are Motorola Mobility LLC, Samsung Electronics Co. Ltd., Lorex Technology Inc., VTech Communications Inc., Foscam Digital Technologies LLC, iBaby Labs Inc., Summer Infant Inc., Nest Labs Inc., Withings Inc., and Angelcare Monitor Inc. Motorola, Samsung and VTech together accounted for over 30% share of the global market due to their wide geographic presence and brand recognition.
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemicals and materials, defense and aerospace, consumer goods, etc.
