by The under eye serum market offers significant growth potential owing to the rising demand for anti-aging skin care products. Under eye serums are specifically formulated with active ingredients like caffeine, vitamin C, hyaluronic acid, and peptides to reduce dark circles, puffiness, fine lines, and wrinkles. The rising health consciousness among consumers and increasing investments in personal care are fueling the demand for under eye serums that help combat the visible signs of aging.
The global under eye serum market is estimated to be valued at US$ 4.15 Mn in 2024 and is expected to exhibit a CAGR of 5.7% over the forecast period 2024 To 2031.
Key Takeaways
Key players operating in the under eye serum market are Avella Specialty Pharmacy, Central Admixture Pharmacy Services, Fagron, Fresenius Kabi AG, PharMEDium Services, Institutional Pharmacy Solutions, Cantrell Drug Company,Triangle Compounding Pharmacies, Lorraine€TMs Pharmacy, Rx3 Compounding Pharmacy, B Braun Melsungen AG, Clinigen Group PLC, QuVa Pharma, ITC Compounding Pharmacy, and Advanced Pharmacy.
Key opportunities in the under eye serum market
The rising working women population and increasing per capita income in developing countries present significant growth opportunities for Under Eye Serum Market Size producers. Additionally, continuous innovations in delivery systems and ingredients will further expand the marketreach during the forecast period.
Technological advancements in the under eye serum market
The integration of advanced active ingredients like bakuchiol and phytocannabinoids offers anti-aging benefits comparable to retinol but with minimal irritation. Brands are also focused on developing serum formulations with natural and organic ingredients to cater to the surging demand for clean beauty products.
Market Drivers
The increasing influence of social media on beauty trends and growing emphasis on aesthetics are prompting consumers to invest more in under-eye serums. Furthermore, rising health awareness and expanding e-commerce sector are expected to boost the sales of under eye serums during the forecast period.
Current Challenges in Under Eye Serum Market
The Under Eye Serum Market Size And Trends is currently facing many challenges that are hampering its growth. Firstly, lack of awareness about under eye serums and their benefits is a major issue. Many people are still not aware of specialized eye care products. Secondly, price sensitivity is also a big challenge as under eye serums are generally more expensive than regular creams. Thirdly, presence of counterfeit products pose a threat to genuine brands. Counterfeiters offer low quality products at throwaway prices confusing customers. Lastly, strict regulations related to ingredients used in eye area products create compliance issues for brands.
SWOT Analysis
Strength: Wide range of formulations available for various eye concerns like dark circles, puffiness, wrinkles etc. Weakness: Expensive prices compared to regular creams limits mass adoption. Opportunity: Rising spending on skincare and growing availability online is expanding reach. Threats: Entry of private labels and counterfeits impacts established brands.
Geographical Regions
North America accounts for the largest share of around 35% of the global under eye serum market in terms of value. Higher awareness about specialized products and skincare routines along with willingness to pay premium drives growth.
Asia Pacific is projected to be the fastest growing region during the forecast period. Factors such as rising urbanization, growing middle class, increasing women workforce and digital influence are fueling adoption of premium skincare in countries like China, India and South Korea.
*Note:
1. Source: Coherent Market Insights, Public Source, Desk Research
2. We have leveraged AI tools to mine information and compile it
About Author - Ravina Pandya
Ravina Pandya, a content writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemicals and materials, etc. With an MBA in E-commerce, she has expertise in SEO-optimized content that resonates with industry professionals. LinkedIn Profile
