Market Overview:
Beta glucan is a type of soluble fiber mostly found in the cell walls of cereals such as oats and barley. It is known to help manage blood sugar levels, promote heart health, and support the immune system.
Market key trends:
The key trend in the beta glucan market is the shift towards functional foods for health benefits. Beta glucan is increasingly being added to various food products such as bakery, dairy, and beverages owing to its cholesterol lowering, heart health supporting and immunomodulating properties. Regions like North America and Europe are witnessing rising consumer awareness about gut health and healthy aging, driving the demand for beta glucan enriched fortified and functional foods. Stringent regulatory approvals for new application areas has also enhanced commercialization.
The beta glucan market is growing due to the increasing awareness about the health benefits of beta glucan. Beta glucan is known to support immune health and digestive health. It is found naturally in some foods like oats, barley and mushrooms. Research studies have shown that beta glucan helps strengthen the immune system and fight infections. The rising incidence of infectious diseases worldwide is driving the demand for immune-boosting supplements containing beta glucan. Moreover, beta glucan lowers cholesterol and blood sugar levels. It is useful for managing diabetes and heart health. The increasing prevalence of obesity, diabetes and cardiovascular diseases will fuel the adoption of beta glucan supplements in the coming years.
The global Beta Glucan Market Size is estimated to be valued at US$ 595.51 Mn in 2023 and is expected to exhibit a CAGR of 8.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
SWOT Analysis
Strength: Beta glucan is a fiber that provides numerous health benefits. The market has strong growth potential due to research proving its immune-modulating and cholesterol-lowering properties.
Weakness: Beta glucan is generally not well known to consumers as a supplement ingredient. More research and awareness campaigns are needed regarding its benefits.
Opportunity: The growth in sales of functional foods and dietary supplements offers an opportunity to market beta glucan as an immunity-supporting ingredient. The aging population also presents an opportunity.
Threats: Stringent regulation for new ingredients and products may increase the cost of developing and marketing beta glucan supplements. Competition from other emerging superfoods and ingredients is another threat.
Key Takeaways
The global beta glucan market size was valued at US$ 595.51 million in 2023. It is expected to witness high growth, exhibiting a CAGR of 8.0% over the forecast period to reach US$ 1,003.6 million by 2030 due to increasing health awareness. Beta glucan finds wide application in food & beverages, pharmaceuticals, and personal care products owing to its immune-modulating and cholesterol-lowering properties.
The North America region dominated the market in 2023. The rising incidence of chronic diseases and growing health consciousness have increased the adoption of supplements fortified with beta glucan extracts in the region.
Key players operating in the beta glucan market include Associated British Foods Plc, Biotec Pharmacon ASA (Biotec BetaGlucans AS), Biothera, the Immune Health Company, Ceapro Inc., Immuno Medic AS, Koninklijke DSM N.V., Super Beta Glucan (SBG) Inc., Groupe Soufflet S.A (AIT Ingredients), Tate & Lyle plc. (Tate & Lyle Oats Ingredients), and Zilor Inc. (Biorigin). These companies are focusing on new product development and capacity expansion strategies to gain a competitive edge in the market.
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemicals and materials, defense and aerospace, consumer goods, etc.