by Scalp care products like shampoos, conditioners, hair oils and serums work to nourish and cleanse the scalp whilst also promoting hair growth. They contain ingredients like tea tree oil, coconut oil, neem, aloe vera, and natural herbs that have anti-fungal, anti-bacterial and moisturizing properties. High pollution levels, changing demographics and aging populations have led to a rise in scalp related issues like dandruff, itchy scalp and hair fall, driving up demand for specialized scalp care products. These products aim to balance scalp pH, provide nourishment and remove product buildup to maintain overall scalp health.
The global Scalp Care Market is estimated to be valued at US$ 12.84 billion in 2023 and is expected to exhibit a CAGR of 7.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the major trends in the scalp care market is the growing demand for natural and herbal ingredients. Consumers are increasingly seeking products with natural formulations that are free from harsh chemicals and provide nourishment without side effects. This has led to brands focusing on innovative formulations containing natural oils, plant extracts and herbal blends that hydrate, treat conditions and strengthen hair naturally. Another trend gaining traction is customized scalp care products tailored as per scalp conditions and needs. Using inputs from trichologists and dermatologists, brands are developing diagnostic tools and personalized routines to match scalp type for effective care. This new-age approach is resonating well with younger consumers who prefer personalized care over generic products.
Porter’s Analysis
Threat of new entrants: The scalp care market has moderate barriers to entry due to established brands and distribution channels. However, opportunities exist with innovative products.
Bargaining power of buyers: Buyers have moderate bargaining power due to availability of multiple brands offering similar products. Switching costs are low.
Bargaining power of suppliers: Suppliers have low to moderate bargaining power as raw materials for scalp care products are commodities available from numerous sources.
Threat of new substitutes: Threat of substitutes is low as scalp care products have few alternative options that provide the same benefits.
Competitive rivalry: The market is competitive with major brands competing on the basis of product innovation, quality and pricing.
Key Takeaways
The Global Scalp Care Market Share is expected to witness high growth supported by increasing awareness about scalp health and rising spending on personal care products. The Asia Pacific region currently dominates the scalp care market accounting for over 35% share in 2023. Increasing disposable incomes and growing millennial population is driving demand in the region, with China and India being the key markets.
Regional analysis: North America is expected to be the fastest growing regional market during the forecast period supported by rising concerns about hair and scalp among consumers in countries like the US and Canada. Europe is another major scalp care market led by Germany, UK, and France.
Key players: Key players operating in the scalp care market are Mars, Inc, Mondelez International, Meiji Co Ltd, Nestlé SA, Hershey Co, Lindt, Ritter Sport, Amul, Blommer Chocolate Company, Brookside Foods, Chocolate Frey, and Ezaki Glico (TCHO). These companies compete on the basis of brand recognition, product innovation and quality. Mars Inc and Mondelez International have emerged as the market leaders with their wide product portfolio and global distribution network.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemicals and materials, defense and aerospace, consumer goods, etc.
