by The global Presentation Software Market is estimated to be valued at US$ 5.90 Bn in 2023 and is expected to exhibit a CAGR of 13% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Presentation software refers to technology that is used for creating digital presentations for any digital medium such as slideshows or other visual presentations. Presentation software helps users create presentations, which contain visual content such as text, images, charts, graphs, diagrams, and videos that can be played and shared on digital devices. The software allows users to easily create visually appealing presentations and digital handouts that can be distributed digitally or printed for distribution. They help presenters share their ideas and findings through an organized digital format, making the content engaging and easy to follow for the audience. Key features of presentation software programs include templates and layouts, import and export options, animation effects, collaboration tools, and sharing options.
Market key trends:
One of the major trends gaining traction in the presentation software market is the growing demand for online presentation tools and collaboration features. With the increase in remote and hybrid work culture due to the pandemic, there is a rising demand for presentation software that allows remote collaboration in real-time. Many software providers are focusing on improving collaboration tools, enabling multiple presenters, real-time co-editing, commenting, and integrating with other collaboration platforms. For instance, Google Slides offers features like real-time collaboration for remote teams, embedding comments directly into slides, and automatic synchronization across devices. Web-based and cloud-hosted presentation software are also gaining popularity as they provide remote access from any device and location.
Porter’s Analysis
Threat of new entrants: The threat of new entrants is moderate due to the presence of established players and the requirement of substantial initial investments and expertise to develop innovative features.
Bargaining power of buyers: The bargaining power of buyers is high attributed to the availability of numerous presentation software providers and low switching costs involved in changing to substitute providers.
Bargaining power of suppliers: The bargaining power of suppliers is low as the presentation software industry does not depend on unique raw materials and key resources for its operations.
Threat of new substitutes: The threat of new substitutes is high due to the availability of open-source and free presentation software posing a potential threat to commercial providers.
Competitive rivalry: is intense marked by frequent product innovations, branding, and competitive pricing.
Key Takeaways
The Global Presentation Software Market Size is expected to witness high growth, exhibiting a CAGR of 13.% over the forecast period, due to increasing adoption of cloud-based presentation software and virtual collaboration tools among enterprises post pandemic.
The North American region is expected to dominate the global presentation software market throughout the forecast period. The growth of the region is attributed to the increasing number of enterprises adopting cloud technologies, strong presence of key players, and availability of supporting infrastructure.
Key players operating in the presentation software market incorporate Microsoft, Apple, Google, Prezi, Canva, SlideDog, FlowVella, Niftio, Powtoon, Slides by Slidedog, Visme, Adobe, Zoho, Beautiful.ai, Pitch, Emaze, Haiku Deck, Slidebean, Swipe, Keynote. Microsoft PowerPoint captures the major market share due to its legacy, dominant position, and wide range of innovative features. However, emerging players are posing competition through cloud-based product offerings and suites for specific use cases.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemicals and materials, defense and aerospace, consumer goods, etc.
