Next generation probiotics are live microbial food or supplement ingredients that provide substantial health benefits to the host beyond basic nutritional contributions. These probiotics help to maintain and restore intestinal microbial balance. They are extensively used to treat gastric disorders, diarrhea, irritable bowel syndrome, and inflammatory bowel disease. The global market for probiotics is driven by the increasing awareness regarding digestive and intestinal health. Rising incidence of lifestyle diseases such as obesity and diabetes has prompted consumers to opt for preventive care through probiotic consumption.
The global Next Generation Probiotics Market is estimated to be valued at US$ 23 billion in 2023 and is expected to exhibit a CAGR of 4.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The rising digestive health issues among people due to changing lifestyle and food habits has been a major driver for the next generation probiotics market. There has been a significant rise in the cases of irritable bowel syndrome, inflammatory bowel disease, and other gastric disorders globally. According to the National Institutes of Health, digestive disorders affect approximately 60 to 70 million Americans each year. The increasing prevalence of digestive issues has prompted consumers to opt for preventive care through probiotic consumption, thereby propelling the demand for next generation probiotics. Probiotics containing bacterial strains with proven anti-inflammatory properties are being increasingly researched and utilized to develop effective treatment options for lifestyle-influenced digestive illnesses.
SWOT Analysis
Strength: Next-generation probiotics are more stable than traditional probiotic strains and can survive the harsh conditions of the gastrointestinal tract. They offer enhanced benefits in digestive and immune health.
Weakness: High costs associated with research and development of next-generation probiotic formulations. Clinical studies still needed to prove efficacy for specific health conditions.
Opportunity: Growth in gut health awareness and demand for preventive healthcare supplements and functional foods. Expanding applications from digestive to skin, oral and women’s health represents new opportunities.
Threats: Safety concerns over long-term consumption need to be addressed. Strict regulatory approvals pose initial delays in commercialization. Intense competition from traditional probiotic suppliers.
Key Takeaways
The Global Next Generation Probiotics Market Size is expected to witness high growth over the forecast period of 2023 to 2030 supported by increasing consumer awareness about gut and overall health. The global Next Generation Probiotics Market is estimated to be valued at US$ 23 billion in 2023 and is expected to exhibit a CAGR of 4.2% over the forecast period 2023 to 2030.
Regional analysis comprises:
The North America region holds the largest share in the next generation probiotics market due to growing commonness of lifestyle disorders and rising focus on preventive healthcare. Asia Pacific is expected to grow at the fastest pace attributed to increasing health supplements consumption in countries like China, India, Japan and Australia along with expanding retail channels for probiotics products.
Key players related content comprises:
Key players operating in the next generation probiotics market are Yakult Honsha, DuPont, Nestle, BioGaia, Probi AB, Chr. Hansen holding A/S, WuHan HealthGuard Biotechnology Co.,Ltd. They are focusing on new product launches with enhanced strain libraries and formulations for multiple health applications beyond digestion.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemicals and materials, defense and aerospace, consumer goods, etc.