by Disinfectant wipes are moistened with a disinfectant solution that helps kill germs and bacteria on a variety of surfaces. They are easy to use and provide a fast and hygienic way to disinfect frequently touched surfaces like countertops, doorknobs, keyboards and electronic devices. The growing awareness regarding the importance of maintaining hygiene to prevent the spread of infections has led to increased demand for disinfectant wipes globally.
The global disinfectant wipes market is estimated to be valued at US$ 5.10 Bn in 2024 and is expected to exhibit a CAGR of 5.7% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the disinfectant wipes market are Procter & Gamble Co., Kimberly-Clark Corporation, Clorox Company, Reckitt Benckiser Group plc, Lysol (Reckitt Benckiser), SC Johnson & Son, Inc., Ecolab Inc., Unilever, Cascades Inc., Sani Professional, Diversey Holdings, Ltd., PDI Healthcare, Essity AB, Georgia-Pacific LLC, Germ-X (Vi-Jon, Inc.), Seventh Generation (Unilever), Hand Sanitizer Wipes (various brands), Tapmatic Corporation, Medline Industries, Inc., and Zytec, LLC.
The rising incidence of hospital-acquired infections and increasing awareness about the need for surface disinfection is creating high demand for disinfectant wipes globally. The coronavirus pandemic has further accelerated the demand as people are more conscious about hygiene and cleaning surfaces to prevent the spread of infection.
Major players in the market are focusing on capacity expansion plans and new product development to cater to the growing demand for disinfectant wipes globally. They are also diversifying their product portfolio by launching wipes for different end-use applications like healthcare, household, food service, and industries to strengthen their market position.
Market Key Trends
One of the key Driver gaining traction in the Disinfectant Wipes Market Demand is the launch of plant-based and biodegradable wipes. With growing focus on sustainability, players are increasingly investing in developing eco-friendly wipes that cause minimal impact on the environment. For instance, companies like Procter & Gamble have launched plant-based disinfecting wipes under their brands like Bounty and Puffs that are manufactured using renewable plant-based fibers instead of petroleum-based fibers. Such innovations are expected to support the green initiatives of end-users and drive the demand for sustainable disinfectant wipes.
Porter’s Analysis
Threat of new entrants: Low barrier of entry and low capital requirement favor new players. However, established players have significant brand loyalty and distribution network.
Bargaining power of buyers: Buyers have high bargaining power due to availability of substitutes and frequent purchases.
Bargaining power of suppliers: Suppliers have moderate bargaining power due to availability of substitute raw materials.
Threat of new substitutes: Low threat due to strong brand loyalty and established usage patterns.
Competitive rivalry: Fierce competition due to large number of establishedbrands.
Geographical Regions
North America accounts for the largest share of the disinfectant wipes market, both in terms of value and volume. This is attributed to high awareness regarding hygiene and cleanliness and frequent outbreaks of diseases. The U.S. constitutes the major market in the region.
Asia Pacific is expected to witness the highest growth during the forecast period due to improving hygiene standards, growing middle class population and healthcare infrastructure in countries such as China and India. Rising awareness regarding preventive healthcare also drives the market in the region.
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About Author - Alice Mutum
Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice's dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights. LinkedIn
