Market Overview:
A2 milk is obtained from cows that produce milk with A2 beta-casein protein instead of A1 beta-casein. A2 milk is easier to digest than regular cow milk and causes less discomfort like allergies and intolerance.
Market key trends:
One of the key trends driving the growth of the A2 milk market is the rising awareness about the health benefits of A2 milk over regular cow milk. Several studies have linked A1 beta-casein milk with gastrointestinal disorders, heart disease, diabetes, and autism. As consumers are more health conscious today, they prefer A2 milk products for its easier digestibility. Additionally, the availability of A2 milk products in various forms like liquid milk, powder, yogurt, ice-cream etc through e-commerce and modern retail is also fueling the demand.
Here is the requested content:
One of the key trends witnessed in the A2 milk market is the increasing awareness about the health benefits of A2 milk. A2 milk contains only A2 beta casein protein which is easier to digest as compared to regular cows’ milk containing both A1 and A2 beta casein. The A1 beta casein protein is linked with various health issues like diarrhea, heart diseases, etc. Rising health consciousness among people has raised demand for easier to digest and healthier options like A2 milk.
The global A2 Milk Market Trends is estimated to be valued at US$ 2036.6 Mn in 2023 and is expected to exhibit a CAGR of 9.5% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
SWOT Analysis
Strength: Contains only A2 beta casein protein making it easier to digest compared to regular milk.
Weakness: Limited availability and higher price than regular milk which is a constraint.
Opportunity: Increasing health awareness and protein products open new growth avenues.
Threats: Availability of alternatives like plant-based milk poses competition. Stringent regulations associated with dairy products.
Key Takeaways
The global A2 milk market is expected to witness high growth, exhibiting CAGR of 9.5% over the forecast period, due to increasing preference for protein rich and easy to digest dairy products. The market size for 2023 is estimated to be US$ 2036.6 Mn.
Regional analysis: Asia Pacific is anticipated to emerge as the fastest-growing market for A2 milk driven by rising health awareness in countries like India and China. Australia and New Zealand are currently dominating the market due to easy availability of A2 milk.
Key players operating in the A2 milk market are The A2 Milk Company Limited, FREEDOM FOODS GROUP LIMITED, Fonterra Cooperative Group Limited, Vietnam Dairy Products Joint Stock Company, Gujarat Cooperative Milk Marketing Federation Ltd, Provilac Dairy Farms Private Limited, Vedaaz Organics Pvt. Ltd , Ratnawali Dairy Products LLP, Erden Creamery Private Limited.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemicals and materials, defense and aerospace, consumer goods, etc.